Marketing

Marketing Communications in Emerging Economies, Volume I by Thomas Anning-Dorson (Editor); Robert E. Hinson (Editor); Henry Boateng (Editor); Albert Anani-Bossman (Editor); Ayça Can Kirgiz (Editor); Meenakshi Gujral (Editor)

Marketing for Sustainable Development by Sihem Dekhili (Editor)

Agile Marketing Strategies by Rajagopal

Online Shopping Intentions by Anne Fota

Strategic Islamic Marketing by Baker Ahmad Alserhan (Editor); Veland Ramadani (Editor); Jusuf Zeqiri (Editor); Léo-Paul Dana (Editor)

Integrated Marketing Communications by Philip J. Kitchen; Marwa E. Tourky

Marketing in Culturally Distant Countries by Giovanna Magnani

The Dynamics of Influencer Marketing by José María Alvarez Monzoncillo

The Creation of the Extraordinary by Hannes Gurzki

Digital Gaming and the Advertising Landscape by Teresa de la Hera Conde-Pumpido

Financial Dimensions of Marketing Decisions by David W. Stewart

Ethics, Social Responsibility and Sustainability in Marketing by Altinbasak-Farina, Ipek.; Burnaz, Sebnem.

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by Julian Michael Hodson

Generation Z Marketing and Management in Tourism and Hospitality by Nikolaos Stylos (Editor); Roya Rahimi (Editor); Bendegul Okumus (Editor); Sarah Williams (Editor)

Digitalization in the Luxury Fashion Industry by Anna Cabigiosu

The Reign of the Customer by Claes Fornell; Forrest V. Morgeson III; G. Tomas M. Hult; David VanAmburg