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Marketing

Library home | Articles | Books | Research by Subject

Search for Articles on Marketing

Enter terms into the box below to search databases focused on marketing and related topics for articles and other content.

Databases focused on Marketing

The following library databases contain articles and other content on interactive media studies and related topics.

• Lexis-Nexis
Global news in full-text, company information, business and industry news, legal sources, and more
• Business Source Premier
2,900+ full-text publications covering business and economics, plus company profiles
• Regional Business News
Full-text and citations for regional and metropolitan business publications
• Ward's Business Directory of U.S. Public and Private Companies

Sales, market share, and company information for U.S. companies

• Wall Street Journal
Full-text of the newspaper's business, financial and general news coverage, 1984-present

General Academic Databases

These library databases include coverage of all topics, including accounting.

• Academic Search Premier
• ArticleFirst
• Chicago Tribune (1985 - present)
• Chicago Tribune (1849 - 1985)
• Chronicle of Higher Education
• CQ Researcher
• Encyclopedia Britannica
• JSTOR
• New York Times (1980 - present)
• New York Times (1851 - 2003)
• Oxford English Dictionary
• Project Muse

Journal Holdings on Marketing

Follow the link below to see a list of journals, magazines, newspapers and other periodicals at Oesterle Library on the topic of marketing.

• Link to list of journals on marketing

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Search for Books on Marketing

In order to find books on marketing, choose the "Subject" search from the pull-down menu and enter marketing into the search box, or click on one of the "Suggested Searches" below to run a search in the library's catalog.

Any Word Anywhere Title Magazine/Journal Title Boolean Search Subject Author Prolific Author/Composer Call Number

Suggested searches: Advertising, Marketing Research

Reference Works on Marketing

• The Sourcebook of Zip Code Demographics
  Call Number: R 339.41 So8z
• Market Share Tracker
  Call Number: R 332.6322 G51e 4 ed
• International Marketing Data and Statistics
  Call Number: R. 380.1021 In8e
• Encyclopedia of Advertising
  Call Number: R 659.1 Ad9m
• Encyclopedia of Major Marketing Campaigns
  Call Number: R. 658.8 En1r

Websites on Marketing

NCC librarians have selected the websites below as good sources for information on marketing topics.

• Consumer Expenditure Survey
• Statistical Abstract of the United States

Resources for Specific Marketing Courses

Check here for websites, handouts and other materials created by librarians for the use of students in specific NCC courses.

• Economics and Business Statistics Links & Library Resources